WEEK 10: Digital Lead Generation and Conversion — Using The Internet To Your Advantage
Relating our value online to prospective clients is a solid source of finding leads that will quickly go from cold to warm. As real estate agents, we must make use of social media outlets. Using these tools effectively will ensure that our social media work is productive and our client database grows quickly.
Additionally, when we are present on social media, one thing we must accurately convey is our "brand." We need to know what makes us set apart from our competitors. When we know who we are, and effectively communicate this to our leads, we will then be the agents that they remember.
1. Financial Systems for the Self-Employed (2.75 hours)
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Watch This: Financial Systems for the "Self-Employed"
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Complete the Action Steps
2. Overview of Social Media (3 hours)
Learn These:
- Using Social Media on your KW Site
- The Dos and Don'ts of Social Media
- How To Use Social Media As Another Database To Get More Referrals
- Reasons to Be On Social Media
- List to Last, a Plan for Finding Listings and Landing New Leads on Social Media
- Real Estate Lead Generation Game Changer! (how to use Facebook, LinkedIn, email, and video presentations to get new leads to get “door knocks”)
Download This: The Social Media Survival Guide
Watch This: Social Media Chutes and Ladders
3. What's Your Brand? (45 minutes)
- Social Media Sphere Of Influence Strategies- Dos and Don'ts (~30 minutes): https://players.brightcove.net/775290559001/b7585712-dc7a-48d2-8716-b44e6d98d4e2_default/index.html?videoId=1394920444001
- Promote Your Brand Using Social Media (15 minutes): http://www.kwconnect.com/details/promote-your-brand-using-social-media
4. Personal Growth: Being Your Authentic Self on Video
Watch This: Being Your Authentic Self in Video and Social Media
- Do This: Always Respond to Reviews, Constructive or Negative.
- Do not be defensive.
- When someone mentions an extra that you do, respond with humility and share it.
5. Facebook Overview (45 minutes)
- Watch This: How to Lead Generate on Facebook
- Watch This: Growing Your Database With Facebook
- Learn This: Facebook Follow-Up Strategy for Referrals
6. Getting Started on Facebook (45 minutes)
- Learn This: How To Set Up Your Facebook Business Page
- Learn This: What is a Facebook Conversion Pixel and How Do You Set It Up?
- Download This: Systematize Postings and Emails to Save Time
7. Facebook Paid Advertising (2 hours)
- Learn This: How To Create Effective Paid Targeted Facebook Ads
- Learn This: Split Testing With Facebook
- Learn This: Creating a Facebook Audience
- Learn This: Facebook Demographic Tools
- Learn This: Facebook Custom Audiences and Retargeting Ads
- Memorize This: What NOT to Spend Money On
8. Email (30 minutes)
- Learn This: Email Prioritization — Get The Most Out of Your Time Online
- Watch This: How to Create a Property Flyer to Send to Contacts
- Learn This: Effective Auto Responders, How to Send Mass Emails
- Learn This: Setting Up Landing Pages to Capture Prospect Data (MailChimp Automation and a message notification to rob@talktorob.com)
- Practice This: Online Lead Follow-Up Calls
- Call twice a day for the first three days.
- Call once a day for the rest of the week.
- Call once a week.
9. BOLD Classes
What is BOLD?
- How It Works: This class costs $800 for you to sign up. However, Rob splits the cost 50/50, and you will be reimbursed by the program on each of the first four deals you close.
- Sign Up Here
10. Weekly Check-in With Rob
Schedule This: Weekly Accountability Check-ins
- Check-ins are generally 15-30 minutes long. During this time we will review your understanding of this week's course material, review your goal numbers, and discuss any challenges you are facing.